What is SEO?


Search Engine Optimisation is a process of improving your website rankings across popular search engines like Google and Bing by incorporating technical best practices to improve your website for both visitors and search engines to gain more coverage and traffic to your business.

How can SEO help me?

SEO can help you reach users at the time they are most likely looking for your product or service. By having your website well structured you can be accessible to users who are looking for answers to questions or ready to call, contact or buy from you.

How does SEO work?

SEO is a complex ever-changing process that is always evolving as search engines improve their algorithms and introduce new features.

The core principles of SEO however have largely remained the same and include the following:

  • Good page structure that is easy to understand and makes sense in the context of the page and content
  • Keywords used throughout the content and page
  • Internal linking to relevant pages
  • Links from other high quality websites online

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