Influencer marketing

What is influencer marketing?


Influencer marketing is the process of reaching out and getting your business or products mentioned by other users on social media with a large community of followers who are actively engaged and or have an interest in the category/industry you operate in.

The benefit Influencer marketing offers is that you can leverage someone else’s audience which can be much larger than your own and attract new visitors directly towards your product or service saving you time and money whilst you work to build up your own brand and social media following.

Is influencer marketing only for large brands or can a small business use it?

Most people believe that this type of online marketing is only used by large brands and corporations however this is simply not true.

Influencer campaigns can be applied to small business brands such as:

  • eCommerce stores
  • Service businesses
  • Event businesses
  • Online communities, apps and online services

We can work with you to identify smaller influencers and also target specific platforms that are more appropiate for your industry like Facebook, Twitter, YouTube, Reddit, LinkedIn and more like TikTok and other sites.

Interested in leveraging influencer marketing for your business? Contact us now